Last updated on:

December 20, 2023

Healthier you NHS DPP website

A website to promote the Healthier You NHS Diabetes Prevention Programme in order to prevent diabetes amongst the population.

Work type

In house - Thrive Tribe

My contribution

Web Design


Health service

The team

Marketing manager, Product designer & Web developer


Thrive Tribe became one of the providers of the Heathier You NHS Diabetes Prevention Programme (NHS DPP) in Cornwall and the Isles of Scilly, Derby & Derbyshire, London, and Peterborough & Cambridgeshire. A behaviour change programme that aims to prevent pre-diabetic people from developing diabetes - achieved through changes in diet and physical activity. 

The goal was to spread awareness about the programme. We needed to create a website that allowed people learn more about the programme, who is eligiblefor the programme and how they can make a referral for it. There are three ways to access the programme:

  1. Face-to-face group programme run at a range of local venues
  2. Digital programme in partnership with Second Nature
  3. Remote programme via online tailored to clients with visual / audio impairments, women with a history of GDM (Gestational diabetes mellitus), and non-english speakers.


In close collaboration with the marketing team, we conducted a workshop to discuss the  target audience, establish  a site map and the information architecture. We also e discussed what content to include and brainstormed ideas and worked together to plan out the structure of the website.

The important thing to consider about the website was how might we demonstrate the different programme offerings. We wanted to make sure that we could provide a clear overview of the different programmes available, as well as provide all the necessary information to potential users. Making sure that the website was easy to use and navigate, so visitors could easily and quickly find the information they were looking for..

Due to this being a NHS programme, I designed the website with the NHS design system in mind. By using the NHS design system, I was able to ensure that the website was compliant with the internationally recognised Web Content Accessibility Guidelines (WCAG). This ensures that people with disabilities, such as vision impairment, can use the website with the same ease as those without disabilities.

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We have had over 800 referrals in three months and an average of 1200 visitors per month. We’re actively looking to improve the website by carrying out surveys and user research. For example, we’re planning to conduct a usability test with neurodiverse users to identify any potential accessibility issues.

Let’s chat

Thanks for making it this far. I’m assuming you need help with one or more of the following:

  • Defining your product and UX strategy
  • Design websites
  • Web development using Webflow or Wordpress
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  • Creating a brand strategy
  • Shaping your brand’s visual identity
  • Creating and improving services
  • Building a strong design system

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