Gloji digital programme emails

Workshop‍

In the first workshop, myself, the product owner, junior product designer and copywriter conducted a series of exercises which included:

• Discuss content strategy – figuring out what content we need to include in the emails. As a team, we decided the key things to include are: key milestones for logging weight, articles related to each step, and the notification that appears to users when the next step is available.
• Developing a user flow of emails and determining when they should be sent during a user’s journey / touchpoints within the digital programme.

As a result of doing these exercises, we were able to generate ideas and come up with solutions to the problem.

Technical limitation

The product team had decided to use Microsoft dynamics to build out the emails because of the integration of digital products with Microsoft and future features. By playing around with the builder, we started to understand the design capabilities and limitations.

‍

Design & build

We created designs that are simple and that keep the limitations of Microsoft dynamics technology in mind. Myself and the product owner built out these emails using the drag and drop feature.